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  • Articles Tagged with "Search Engines"

    From SEO to GEO: How agencies are navigating the quickly changing world of LLM-driven search | PR Week

    prweek.com • Marketing • World

    The rise of AI-driven search engines is forcing marketing agencies to adapt their strategies, shifting focus from traditional SEO to a new approach called GEO (Generative Engine Optimization).

    Alphabet shares sink on report Apple may add AI search to its browser

    cnbc.com • Technology • World

    Apple's announcement that it plans to integrate AI search into its Safari browser threatens Google's lucrative deal with Apple and sends shockwaves through the tech market.

    ChatGPT Isn't Slowing Down Google yet — These Numbers Prove It - Business Insider

    businessinsider.com • Technology • World

    Despite ChatGPT's potential threat, Google's search growth remains robust, with over 5 trillion searches annually, indicating that ChatGPT hasn't significantly impacted Google's dominance yet.

    How Google’s AI bot could kill clickbait — and the search business

    thetimes.com • Technology • World

    Google's new AI search mode threatens to disrupt the online publishing industry by reducing reliance on website clicks, raising concerns about the future of web publishers and the potential demise of clickbait.