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prweek.com • Marketing • World
The rise of AI-driven search engines is forcing marketing agencies to adapt their strategies, shifting focus from traditional SEO to a new approach called GEO (Generative Engine Optimization).
cnbc.com • Technology • World
Apple's announcement that it plans to integrate AI search into its Safari browser threatens Google's lucrative deal with Apple and sends shockwaves through the tech market.
businessinsider.com • Technology • World
Despite ChatGPT's potential threat, Google's search growth remains robust, with over 5 trillion searches annually, indicating that ChatGPT hasn't significantly impacted Google's dominance yet.
thetimes.com • Technology • World
Google's new AI search mode threatens to disrupt the online publishing industry by reducing reliance on website clicks, raising concerns about the future of web publishers and the potential demise of clickbait.